Wednesday, 19 December 2012
Friday, 14 December 2012
Target Audience- Indie
Target audience is a specific type of person or group who a particular type of marketing or advertising is aimed at.
Target Audience for an Indie music magazine:
Target Audience for an Indie music magazine:
Friday, 7 December 2012
Student Magazine- Final
Friday, 30 November 2012
Wednesday, 21 November 2012
Wednesday, 14 November 2012
Magazine Proposal
Who are you aiming your magazine at specifically?
-I am aiming my magazine at AS/A2 students studying at South Downs college. It is aimed at both part time and full time students, however full time students may know more about whats going on around college so it may suit them more.
What will your magazine be about?
-My magazine will be about any news around college. This could include trips, fundraising or news stories and any other current affairs.
What are your ideas for cover lines?
-My ideas are opinions on the school canteen food, 2-3 hour breaks and what there is to do, punctuality and attendance being affected by buses, opinions on school trips and fundraising and enrichment classes.
What title have you decided on and why?
-I have decided on "Students Speak" as the alliteration flows well and the whole magazine is written by and intended for students, which includes them having their say and stating their opinions. I thought the other ideas of "The South Downs Times" and "Student Voice" did not have the same effect as "Students Speak."
What fonts do you want to use?
-I would like to include a handwriting type font such as "Seagoe Script" as it gives it more of a personal feel and makes it seem the students have written it by hand.
What are your ideas for taglines?
-I am choosing not to include a tagline as I feel my title says it all really and does not need an explanation.
When in the year will it be published?
-I would like to publish it every season, so it would have 4 copies a year, as topics and discussing mostly change depending on the weather. For example, there could be more school trips in the summer or the food could be nicer in the winter. I do not think I could make my magazine more regular than that as there probably wouldnt be enough information and the magazine would loose interest with the students.
What kind of image do you expect to put on the front cover?
-I would like an image of a girl standing somewhere in the college looking at the camera from the chest up. I would like her to be in wintery clothes to show the particular edition of the student magazine. I will go about this by asking one of my friends to pose for me.
What are the dimensions of the cover?
-The cover will just be normal A4 as this will be the best way to get all the information on the pages without the magazine being too big and not being able to fit into the students bag.
What images/colour would you use on the contents page?
-I will use images taken from around the school or images from trips that have been held that season. I will also use colours depending on the season of the magazine. For example, wintry colours like whites and blues will be used for the edition of the magazine I will be creating.
-I am aiming my magazine at AS/A2 students studying at South Downs college. It is aimed at both part time and full time students, however full time students may know more about whats going on around college so it may suit them more.
What will your magazine be about?
-My magazine will be about any news around college. This could include trips, fundraising or news stories and any other current affairs.
What are your ideas for cover lines?
-My ideas are opinions on the school canteen food, 2-3 hour breaks and what there is to do, punctuality and attendance being affected by buses, opinions on school trips and fundraising and enrichment classes.
What title have you decided on and why?
-I have decided on "Students Speak" as the alliteration flows well and the whole magazine is written by and intended for students, which includes them having their say and stating their opinions. I thought the other ideas of "The South Downs Times" and "Student Voice" did not have the same effect as "Students Speak."
What fonts do you want to use?
-I would like to include a handwriting type font such as "Seagoe Script" as it gives it more of a personal feel and makes it seem the students have written it by hand.
What are your ideas for taglines?
-I am choosing not to include a tagline as I feel my title says it all really and does not need an explanation.
When in the year will it be published?
-I would like to publish it every season, so it would have 4 copies a year, as topics and discussing mostly change depending on the weather. For example, there could be more school trips in the summer or the food could be nicer in the winter. I do not think I could make my magazine more regular than that as there probably wouldnt be enough information and the magazine would loose interest with the students.
What kind of image do you expect to put on the front cover?
-I would like an image of a girl standing somewhere in the college looking at the camera from the chest up. I would like her to be in wintery clothes to show the particular edition of the student magazine. I will go about this by asking one of my friends to pose for me.
What are the dimensions of the cover?
-The cover will just be normal A4 as this will be the best way to get all the information on the pages without the magazine being too big and not being able to fit into the students bag.
What images/colour would you use on the contents page?
-I will use images taken from around the school or images from trips that have been held that season. I will also use colours depending on the season of the magazine. For example, wintry colours like whites and blues will be used for the edition of the magazine I will be creating.
Friday, 9 November 2012
Thursday, 8 November 2012
IPC case study
History of the company:
The International Publishing Corporation Ltd was formed in 1963 and IPC magazines were formed 5 years later in 1968. The Field was their first published newspaper. IPC have been around for 150 years.
Publications they have been associated with:
- Now
-TVTimes
-Nuts
-Mousebreaker
-Marie Curie
IPC's current portfolio:
-Horse & Hound
-Look
-Volksworld
-Soaplife
-Chat
-NME
-Nuts
The structure of the company:
-Sylvia Auton- Chairman and CEO
-Managing Director
-Financial Director
-HR Director
-Digital Director
IPC have 3 different divisions: IPC Connect, their magazines are read by 9.4 million women readers, IPC Inspire, 38 brands of men's magazines, and IPC Southbank, women's magazines about Fashion, Women's lifestyle and Home interest.
Current News:
-"NME and Uncut marketing manager promoted."
-"Print mags ramp up interactive tech."
-"Marie Claire magazine runs NFC print advertisement."
What types of magazine and target audience has the IPC been associated with over the years?
IPC Media have been associated with magazine such as Now, Chat and Women, as well as, Horse & Hound, NME and Nuts. They have catered for both target audiences of male and female over the years.
Why might IPC be an appropriate publisher for a new music magazine?
They reach over two thirds of UK women and 42% of UK men every month. This means that a lot of the UK population reads IPC's publications so it would reach a big audience. Also, IPC are associated with music magazines like NME, a massivley popular music magazine, meaning the same target audience would see the new music magazine produced and get the same advertisement.
What sorts of genres of music/types of magazines might they be likely to publish?
I think IPC are likely to produce music magazines based on the prefrence of the majority of people living in the UK. For example, chart music and pop music are very popular with the majority of people and so I think that will be the types of music magazines they will be likely to publish. I think this as this genre of music will more likely appeal to a bigger target audience rather than a genre that the minority of people prefer. For example, Country or Blues music.
Why might alternative publishers like Baure be appropriate?
Bauer could also be an appropriate publisher for a new magazine as it is worldwide, sold in 15 different countries, and so it would reach an even bigger audience than IPC. Also, Bauer have connections in radio as well as newspapers and magazines and so it would reach an even bigger target audience.
The International Publishing Corporation Ltd was formed in 1963 and IPC magazines were formed 5 years later in 1968. The Field was their first published newspaper. IPC have been around for 150 years.
Publications they have been associated with:
- Now
-TVTimes
-Nuts
-Mousebreaker
-Marie Curie
IPC's current portfolio:
-Horse & Hound
-Look
-Volksworld
-Soaplife
-Chat
-NME
-Nuts
The structure of the company:
-Sylvia Auton- Chairman and CEO
-Managing Director
-Financial Director
-HR Director
-Digital Director
IPC have 3 different divisions: IPC Connect, their magazines are read by 9.4 million women readers, IPC Inspire, 38 brands of men's magazines, and IPC Southbank, women's magazines about Fashion, Women's lifestyle and Home interest.
Current News:
-"NME and Uncut marketing manager promoted."
-"Print mags ramp up interactive tech."
-"Marie Claire magazine runs NFC print advertisement."
What types of magazine and target audience has the IPC been associated with over the years?
IPC Media have been associated with magazine such as Now, Chat and Women, as well as, Horse & Hound, NME and Nuts. They have catered for both target audiences of male and female over the years.
Why might IPC be an appropriate publisher for a new music magazine?
They reach over two thirds of UK women and 42% of UK men every month. This means that a lot of the UK population reads IPC's publications so it would reach a big audience. Also, IPC are associated with music magazines like NME, a massivley popular music magazine, meaning the same target audience would see the new music magazine produced and get the same advertisement.
What sorts of genres of music/types of magazines might they be likely to publish?
I think IPC are likely to produce music magazines based on the prefrence of the majority of people living in the UK. For example, chart music and pop music are very popular with the majority of people and so I think that will be the types of music magazines they will be likely to publish. I think this as this genre of music will more likely appeal to a bigger target audience rather than a genre that the minority of people prefer. For example, Country or Blues music.
Why might alternative publishers like Baure be appropriate?
Bauer could also be an appropriate publisher for a new magazine as it is worldwide, sold in 15 different countries, and so it would reach an even bigger audience than IPC. Also, Bauer have connections in radio as well as newspapers and magazines and so it would reach an even bigger target audience.
Tuesday, 23 October 2012
To what extent should magazines be held responsible for the social ramifications of the representations they offer?
Magazine
coverlines are shocking. All five magazine covers used as examples aimed
towards teenage girl’s state one thing: teenage girls should never be happy
with theirselves. From “148 ways to be fashion fabulous!” to “look pretty now!”
these magazine covers are just not happy with teenage girls’ appearances and
how they present themselves to the public.
All magazine
covers use well known, highly airbrushed, celebrities to get their point
across: you should either aspire to be them or be with them. These range from
Demi Lavato, known for going to rehab due to her breakdown fairly recently, to
Zac Efron, supposedly one of the most sought after men in the world. None of
the cover girls/guys are put on there for being nice and down to earth. Lucy
Hale is referred to as “”Queen Bee”, Katy Perry as “ballsy” and Zac Efron as “perfect.”
Are any of them used because they are “normal?” The answer to that is no,
teenage girls shouldn’t be normal.
Even with
cover stars aside, the coverlines theirselves are still reinforcing the image
that teenage girls need to better theirselves appearance wise. “Hair that makes
you happy!” as if having nice hair is the key to happiness, “Mum’s always getting
her boobs out” is this the type of role model to put on the cover of a teenage
girls magazine? And “Yes you can look like Vanessa!” because that’s the kind of
pressure, to look like someone who is always airbrushed and has lots of money
to spend on beauty products, every teenage girl needs when they’re going
through some tough, and sometimes, life changing times. Extra pressure to look good is not
needed for these girls.
It’s not just
teenage girls that are represented in this “un-perfect” way, teenage boys are
also represented in a way that I’m sure is very far from the ordinary. From
coverlines like “Boys come clean: the dirty flirt tricks we use on you” to “how
to cope when he wants a grope,” boys are depicted in a very “stereotypical”
way: they are only after one thing and will stop at nothing to get it. Boys are
also represented in an ideological way. They are viewed as “perfect” from
simple headlines like “fit boys” to the posters of Nick Hoult, Zac Efron and
Shayne Ward, all tanned, toned and totally unrealistic!
The social
ramifications of these magazines are that girls, apart from the ones on the
front covers, aren’t perfect and so they should do everything they can, like
trying to look like Vanessa Hudgens to buying a whole new wardrobe to “loving
your curves” (suggesting all teenage girls are “fat”) and having hair that makes
you happy, to make theirselves look as fake and airbrushed as possible. Another
social ramification is that girls need to be liked by men and should be interested
in them, are the early teenage years really the right years to be concentrating
on looking “sexy” for males? Another thing
is the reaction from Bliss magazine to
Katy Perry’s quote: “I was born with balls” referring to her no-nonsense,
slightly head on approach to life. Bliss replied
with “Blimey!” as if it were a shock that a female can act like a man and get
what they want rather than being the damsel in distress.
So to
conclude, teenage girls from 11/12/13+ have to deal with looking good, being
interested in boys and having everything handed to them because they are too
weak to get it theirselves, because that’s what all magazines aimed at them are
telling them to do. “Blimey!” Perhaps
in future, magazines should write fewer articles on how to find the right lip
gloss to match your complexion and more on how to pursue your dream profession.
Give girls brains, not beauty.
Friday, 19 October 2012
Wednesday, 17 October 2012
Analysis of Rolling Stone cover from December 2009
From looking
at the front cover, the target audience could be said to be female, as Taylor
Lautner would be an interest for the female gender rather than the male.
However, the Rolling Stone’s stereotypical target audience gender is generally male
as it is mostly associated with music with particular genres such as rock. Females
are most likely to be attracted to the front cover of this issue of Rolling
Stone, not just from Taylor Lautner but from the article that will be going
alongside him. Teen wolf, and Twilight, is an area of interest for many
females.
The font of
the magazine is quite big and bold, making it stand out and catch your eye.
With it being red, it also makes you notice it when glancing at a magazine
stand or walking past it on a shelf, it stands out from the other magazines and
hooks your interest. The red font could also be a signifier to the emotion
passion or romance, with Taylor Lautner being an attractive male role model and
many females being attracted to him. Taylor Lautner is wearing a simple outfit
as his clothes aren’t the reason for him being on the front cover, the main
reason is his attractiveness and his muscles, which are visible in the main
image, making females want to buy the magazine. The rugby ball could be used as
a way of telling the audience that he is very fit and energetic and good at
sport.
Even though the masthead is obscured by the
main image, you can still tell what magazine it is as Rolling Stones is so
well-known and popular that the masthead doesn’t need to be on display for
people to recognize it. The coverlines are all very bold and noticeable and
each share a similar size of font, even though the “Teen Wolf” words are bigger
than the rest of the text, this could be to grab the audience’s attention and make
them look at the rest of the text to see what it is about. Taylor Lautner being
in the Twilight saga makes him famous for being a teen wolf which could be
another reason as to why they have put those words in a bigger font, so people
can immediately associate the image of Taylor Lautner and his biggest acting
role so far with the words “Teen Wolf”. There is one puff at the bottom right
of the magazine which is used to highlight something important in the magazine,
in this case Barack Obama. The sea in the background could be an indication that
this issue of the magazine will be quite calming and relaxing or it could have
been used to place Taylor Lautner in an everyday place and make him seem
laid-back and natural. The beach is also where many sports are played which
could link him back to the rugby ball in his hands and the idea of him being
sporty and a fan of exercise.
Tuesday, 16 October 2012
Friday, 12 October 2012
Glossary of terminology
- Audience: People that a magazine is aimed at.
- Anchor: Page reference appearing on the contents page, often found with pictures.
- Caption: Text that accompanies a picture.
- Contents: A list of features that appears later on in the magazine.
- Cover: The front outside of a magazine.
- Connotation: More detailed description or thoughts of a picture or text.
- Denotation: Basic thoughts or description of a picture of text.
- Editor in chief: The top editor at a magazine. In charge of all editorial decisions.
- Genre: The type of media e.g magazine.
- Main image: Chosen front cover image used to represent the main theme of that issues magazine e.g a pop star, actor, sports person etc.
- Masthead: Title of magazine, usually found at the top of the front cover.
- Puff: Text in a bubble or box used to make certain cover lines or text stand out and catch the reader's attention.
- Representation: Using an image or text to stand for a certain thing.
- Tagline: Slogan that fits under the masthead.
- Target audience: The specific age/ gender etc that a magazine is aimed at.
- Audience: People that a magazine is aimed at.
- Anchor: Page reference appearing on the contents page, often found with pictures.
- Caption: Text that accompanies a picture.
- Contents: A list of features that appears later on in the magazine.
- Cover: The front outside of a magazine.
- Connotation: More detailed description or thoughts of a picture or text.
- Denotation: Basic thoughts or description of a picture of text.
- Editor in chief: The top editor at a magazine. In charge of all editorial decisions.
- Genre: The type of media e.g magazine.
- Main image: Chosen front cover image used to represent the main theme of that issues magazine e.g a pop star, actor, sports person etc.
- Masthead: Title of magazine, usually found at the top of the front cover.
- Puff: Text in a bubble or box used to make certain cover lines or text stand out and catch the reader's attention.
- Representation: Using an image or text to stand for a certain thing.
- Tagline: Slogan that fits under the masthead.
- Target audience: The specific age/ gender etc that a magazine is aimed at.
Friday, 5 October 2012
Getting to know Blogger
Things you can do with Blogger:
- Upload media, text, videos and photos. This means I can collect things that are linked to my genre of college and music magazines. I can also upload the photos I take to my blog that I may or may not use in my magazines.
- View and record journal entries. I can upload my progress on the making of my magazines and also view how other people are doing.
-Edit my designs quickly and easily. This saves me from having to re-print any work i re-do or edit a little bit of.
- Comment on other blogs and have my blog commented on. I can give and receive feedback easily and quickly. This can help me if I am stuck on two different designs for example.
- I can link other websites to my blog. This helps if I find a good website that is related to my type of magazine as I can post the website link on my blog and go back to it easily if I need to. I can also link other programmes I work on such as Prezi.
How I think Blogger will be useful for my coursework:
- Blogger allows me to do everything on my computer and saves me from having to print off lots of work.
- It allows me to access it at home so I can work in my own time as well.
- It allows my teacher to look at my progress without me having to bring stacks of works to her.
- Saves work sheets and bits of paper from being lost.
- Blogger is quick and easy to use.
- Saves space at home. All work is done on the computer instead of on paper which means no folder is required to be carried around all the time.
- Personal to me. I can personalize my work as well as my blog which makes it more personal.
- All work is organized in dates which means I can easily find work by date.
- Upload media, text, videos and photos. This means I can collect things that are linked to my genre of college and music magazines. I can also upload the photos I take to my blog that I may or may not use in my magazines.
- View and record journal entries. I can upload my progress on the making of my magazines and also view how other people are doing.
-Edit my designs quickly and easily. This saves me from having to re-print any work i re-do or edit a little bit of.
- Comment on other blogs and have my blog commented on. I can give and receive feedback easily and quickly. This can help me if I am stuck on two different designs for example.
- I can link other websites to my blog. This helps if I find a good website that is related to my type of magazine as I can post the website link on my blog and go back to it easily if I need to. I can also link other programmes I work on such as Prezi.
How I think Blogger will be useful for my coursework:
- Blogger allows me to do everything on my computer and saves me from having to print off lots of work.
- It allows me to access it at home so I can work in my own time as well.
- It allows my teacher to look at my progress without me having to bring stacks of works to her.
- Saves work sheets and bits of paper from being lost.
- Blogger is quick and easy to use.
- Saves space at home. All work is done on the computer instead of on paper which means no folder is required to be carried around all the time.
- Personal to me. I can personalize my work as well as my blog which makes it more personal.
- All work is organized in dates which means I can easily find work by date.
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