IPC case study

History of the company:

The International Publishing Corporation Ltd was formed in 1963 and IPC magazines were formed 5 years later in 1968. The Field was their first published newspaper. IPC have been around for 150 years.

Publications they have been associated with:

- Now
-TVTimes
-Nuts
-Mousebreaker
-Marie Curie

IPC's current portfolio: 

-Horse & Hound
-Look
-Volksworld
-Soaplife
-Chat
-NME
-Nuts

The structure of the company: 

-Sylvia Auton- Chairman and CEO
-Managing Director
-Financial Director 
-HR Director
-Digital Director 
IPC have 3 different divisions: IPC Connect, their magazines are read by 9.4 million women readers, IPC Inspire, 38 brands of men's magazines, and IPC Southbank, women's magazines about Fashion, Women's lifestyle and Home interest. 

Current News:

-"NME and Uncut marketing manager promoted."
-"Print mags ramp up interactive tech." 
-"Marie Claire magazine runs NFC print advertisement."
 
What types of magazine and target audience has the IPC been associated with over the years?

IPC Media have been associated with magazine such as Now, Chat and Women, as well as, Horse & Hound, NME and Nuts. They have catered for both target audiences of male and female over the years. 

Why might IPC be an appropriate publisher for a new music magazine? 

They reach over two thirds of UK women and 42% of UK men every month. This means that a lot of the UK population reads IPC's publications so it would reach a big audience. Also, IPC are associated with music magazines like NME, a massivley popular music magazine, meaning the same target audience would see the new music magazine produced and get the same advertisement.

What sorts of genres of music/types of magazines might they be likely to publish? 

I think IPC are likely to produce music magazines based on the prefrence of the majority of people living in the UK. For example, chart music and pop music are very popular with the majority of people and so I think that will be the types of music magazines they will be likely to publish. I think this as this genre of music will more likely appeal to a bigger target audience rather than a genre that the minority of people prefer. For example, Country or Blues music.

Why might alternative publishers like Baure be appropriate? 

Bauer could also be an appropriate publisher for a new magazine as it is worldwide, sold in 15 different countries, and so it would reach an even bigger audience than IPC. Also, Bauer have connections in radio as well as newspapers and magazines and so it would reach an even bigger target audience.