Friday, 30 November 2012
Wednesday, 21 November 2012
Wednesday, 14 November 2012
Magazine Proposal
Who are you aiming your magazine at specifically?
-I am aiming my magazine at AS/A2 students studying at South Downs college. It is aimed at both part time and full time students, however full time students may know more about whats going on around college so it may suit them more.
What will your magazine be about?
-My magazine will be about any news around college. This could include trips, fundraising or news stories and any other current affairs.
What are your ideas for cover lines?
-My ideas are opinions on the school canteen food, 2-3 hour breaks and what there is to do, punctuality and attendance being affected by buses, opinions on school trips and fundraising and enrichment classes.
What title have you decided on and why?
-I have decided on "Students Speak" as the alliteration flows well and the whole magazine is written by and intended for students, which includes them having their say and stating their opinions. I thought the other ideas of "The South Downs Times" and "Student Voice" did not have the same effect as "Students Speak."
What fonts do you want to use?
-I would like to include a handwriting type font such as "Seagoe Script" as it gives it more of a personal feel and makes it seem the students have written it by hand.
What are your ideas for taglines?
-I am choosing not to include a tagline as I feel my title says it all really and does not need an explanation.
When in the year will it be published?
-I would like to publish it every season, so it would have 4 copies a year, as topics and discussing mostly change depending on the weather. For example, there could be more school trips in the summer or the food could be nicer in the winter. I do not think I could make my magazine more regular than that as there probably wouldnt be enough information and the magazine would loose interest with the students.
What kind of image do you expect to put on the front cover?
-I would like an image of a girl standing somewhere in the college looking at the camera from the chest up. I would like her to be in wintery clothes to show the particular edition of the student magazine. I will go about this by asking one of my friends to pose for me.
What are the dimensions of the cover?
-The cover will just be normal A4 as this will be the best way to get all the information on the pages without the magazine being too big and not being able to fit into the students bag.
What images/colour would you use on the contents page?
-I will use images taken from around the school or images from trips that have been held that season. I will also use colours depending on the season of the magazine. For example, wintry colours like whites and blues will be used for the edition of the magazine I will be creating.
-I am aiming my magazine at AS/A2 students studying at South Downs college. It is aimed at both part time and full time students, however full time students may know more about whats going on around college so it may suit them more.
What will your magazine be about?
-My magazine will be about any news around college. This could include trips, fundraising or news stories and any other current affairs.
What are your ideas for cover lines?
-My ideas are opinions on the school canteen food, 2-3 hour breaks and what there is to do, punctuality and attendance being affected by buses, opinions on school trips and fundraising and enrichment classes.
What title have you decided on and why?
-I have decided on "Students Speak" as the alliteration flows well and the whole magazine is written by and intended for students, which includes them having their say and stating their opinions. I thought the other ideas of "The South Downs Times" and "Student Voice" did not have the same effect as "Students Speak."
What fonts do you want to use?
-I would like to include a handwriting type font such as "Seagoe Script" as it gives it more of a personal feel and makes it seem the students have written it by hand.
What are your ideas for taglines?
-I am choosing not to include a tagline as I feel my title says it all really and does not need an explanation.
When in the year will it be published?
-I would like to publish it every season, so it would have 4 copies a year, as topics and discussing mostly change depending on the weather. For example, there could be more school trips in the summer or the food could be nicer in the winter. I do not think I could make my magazine more regular than that as there probably wouldnt be enough information and the magazine would loose interest with the students.
What kind of image do you expect to put on the front cover?
-I would like an image of a girl standing somewhere in the college looking at the camera from the chest up. I would like her to be in wintery clothes to show the particular edition of the student magazine. I will go about this by asking one of my friends to pose for me.
What are the dimensions of the cover?
-The cover will just be normal A4 as this will be the best way to get all the information on the pages without the magazine being too big and not being able to fit into the students bag.
What images/colour would you use on the contents page?
-I will use images taken from around the school or images from trips that have been held that season. I will also use colours depending on the season of the magazine. For example, wintry colours like whites and blues will be used for the edition of the magazine I will be creating.
Friday, 9 November 2012
Thursday, 8 November 2012
IPC case study
History of the company:
The International Publishing Corporation Ltd was formed in 1963 and IPC magazines were formed 5 years later in 1968. The Field was their first published newspaper. IPC have been around for 150 years.
Publications they have been associated with:
- Now
-TVTimes
-Nuts
-Mousebreaker
-Marie Curie
IPC's current portfolio:
-Horse & Hound
-Look
-Volksworld
-Soaplife
-Chat
-NME
-Nuts
The structure of the company:
-Sylvia Auton- Chairman and CEO
-Managing Director
-Financial Director
-HR Director
-Digital Director
IPC have 3 different divisions: IPC Connect, their magazines are read by 9.4 million women readers, IPC Inspire, 38 brands of men's magazines, and IPC Southbank, women's magazines about Fashion, Women's lifestyle and Home interest.
Current News:
-"NME and Uncut marketing manager promoted."
-"Print mags ramp up interactive tech."
-"Marie Claire magazine runs NFC print advertisement."
What types of magazine and target audience has the IPC been associated with over the years?
IPC Media have been associated with magazine such as Now, Chat and Women, as well as, Horse & Hound, NME and Nuts. They have catered for both target audiences of male and female over the years.
Why might IPC be an appropriate publisher for a new music magazine?
They reach over two thirds of UK women and 42% of UK men every month. This means that a lot of the UK population reads IPC's publications so it would reach a big audience. Also, IPC are associated with music magazines like NME, a massivley popular music magazine, meaning the same target audience would see the new music magazine produced and get the same advertisement.
What sorts of genres of music/types of magazines might they be likely to publish?
I think IPC are likely to produce music magazines based on the prefrence of the majority of people living in the UK. For example, chart music and pop music are very popular with the majority of people and so I think that will be the types of music magazines they will be likely to publish. I think this as this genre of music will more likely appeal to a bigger target audience rather than a genre that the minority of people prefer. For example, Country or Blues music.
Why might alternative publishers like Baure be appropriate?
Bauer could also be an appropriate publisher for a new magazine as it is worldwide, sold in 15 different countries, and so it would reach an even bigger audience than IPC. Also, Bauer have connections in radio as well as newspapers and magazines and so it would reach an even bigger target audience.
The International Publishing Corporation Ltd was formed in 1963 and IPC magazines were formed 5 years later in 1968. The Field was their first published newspaper. IPC have been around for 150 years.
Publications they have been associated with:
- Now
-TVTimes
-Nuts
-Mousebreaker
-Marie Curie
IPC's current portfolio:
-Horse & Hound
-Look
-Volksworld
-Soaplife
-Chat
-NME
-Nuts
The structure of the company:
-Sylvia Auton- Chairman and CEO
-Managing Director
-Financial Director
-HR Director
-Digital Director
IPC have 3 different divisions: IPC Connect, their magazines are read by 9.4 million women readers, IPC Inspire, 38 brands of men's magazines, and IPC Southbank, women's magazines about Fashion, Women's lifestyle and Home interest.
Current News:
-"NME and Uncut marketing manager promoted."
-"Print mags ramp up interactive tech."
-"Marie Claire magazine runs NFC print advertisement."
What types of magazine and target audience has the IPC been associated with over the years?
IPC Media have been associated with magazine such as Now, Chat and Women, as well as, Horse & Hound, NME and Nuts. They have catered for both target audiences of male and female over the years.
Why might IPC be an appropriate publisher for a new music magazine?
They reach over two thirds of UK women and 42% of UK men every month. This means that a lot of the UK population reads IPC's publications so it would reach a big audience. Also, IPC are associated with music magazines like NME, a massivley popular music magazine, meaning the same target audience would see the new music magazine produced and get the same advertisement.
What sorts of genres of music/types of magazines might they be likely to publish?
I think IPC are likely to produce music magazines based on the prefrence of the majority of people living in the UK. For example, chart music and pop music are very popular with the majority of people and so I think that will be the types of music magazines they will be likely to publish. I think this as this genre of music will more likely appeal to a bigger target audience rather than a genre that the minority of people prefer. For example, Country or Blues music.
Why might alternative publishers like Baure be appropriate?
Bauer could also be an appropriate publisher for a new magazine as it is worldwide, sold in 15 different countries, and so it would reach an even bigger audience than IPC. Also, Bauer have connections in radio as well as newspapers and magazines and so it would reach an even bigger target audience.
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