Tuesday, 9 April 2013

Question 3: What kind of media institution might distribute your media product and why?

IPC (The International Publishing Corporation) is a 150 year old newspaper and magazine distribution company. Their most famous publication of music magazines are NME and Uncut. 

Even though NME is very different to the genre and style of my magazine, IPC could have a gap in their company for an Indie/ Alternative magazine. Uncut has aspects of similarity, for example both include older bands and artists such as The Smiths and Paul Weller, however Uncut and my magazine, Identify, have different target audience also meaning IPC could have a gap in their company for me genre of magazine. 




Bauer's most well known music magazines are Kerrang! and Mojo. These magazines are very different to mine so perhaps wouldn't be distributed by this company as their target audience aren't similar and the magazines would be hard to promote due to the differences in the musical genre and target audience. However, the plus side to the difference between the two magazines is that Bauer could have a gap in their company for an Indie magazine. 



Future PLC is similar to Bauer in the way that both distribute rock music magazines. These include Classic Rock and Metal Hammer. I don't think  my magazine would work well in Future PLC as I think the target audiences, again, are too different. Classic Rock and Metal Hammer are aimed more towards older men mainly, the complete opposite to my target audience. Due to this reason my magazine would not be distributed through this company. 



Conclusion: To conclude, I would probably use IPC as a distribution company because they are a very big company so they have all types of target audiences behind them. Also, their popular music magazines are NME and Uncut, meaning a gap in their company is available which an Indie magazine would fill perfectly. 

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